An online advertising platform , Opera , has introduced new ad unit that will help Nigerian advertisers and businesses increase engagements with their target audiences and maximise the performance of their online campaigns.
According to a statement on Thursday, the Vice President , Global Business Development at Opera , Per Wetterdal , said the company was using it as a strategy to maximise the online visibility of millions of Nigerian businesses and continue leading the digital shift in Africa.
Wetterdal said the company had set new growth plans by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads , OLeads and OList.
He said , “ In traditional online advertising , marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call – to-action button for what they need such as contact information , online chats, or just the phone number of a business.
Unfortunately, these action buttons are often not integrated with apps or phone functions , forcing the user to copy and paste numbers and email addresses , or memorize a phone number and a code to be able to complete the desired action .
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