Vacancy!!! Vacancies at Baobab Microfinance Bank

Baobab Microfinance Bank formerly known as Microcred MFB is a leading digital Financial Inclusion group and more focusing on serving individuals, micro and small business in Africa and China. We allow you to unleash your potential with a target to become the first digital Microfinance bank in Nigeria.

We are recruiting to fill the position below:

Baobab Microfinance Bank formerly known as Microcred MFB is a leading digital Financial Inclusion group and more focusing on serving individuals, micro and small business in Africa and China. We allow you to unleash your potential with a target to become the first digital Microfinance bank in Nigeria.

We are recruiting to fill the position below:

Job Title: Head SME Manager

Locations: Abuja (FCT) and Kaduna
Employment Type: Full Time
Supervisor: Reporting to the Head of Operations

Position Scope

• The successful candidate will be responsible for setting the strategic agenda for SME Banking Department through balance sheet growth, Customer Acquisition,Customer retention, profit &; loss targets in order to support achievement of overall business strategy; in a cost effective and high return manner
• The job holder will be involved in product development oversight aimed at sustaining the Bank’s competitive position within SME businesses. Coverage will be strictly loans and advances.

Key Responsibilities

• The Chief’s mission is to drive SME credit (Loans &; Advances) ranging from 4 million to 50 million Nigeria Naira across all the Northern branche in Nigeria.
• To achieve and develop, lead the implementation of the SME Segment strategy in line with the overall Retail Banking Strategy; to ensure achievement of profitability targets through revenue maximization and prudent cost management.
• To drive sustainable growth and acquisition of new customers for the SME Banking through the creation, development and maintenance of high quality advisory relationships.
• To build and maintain productive and strategic relations with customers / suppliers / line manager /stakeholders to drive the development and delivery of business solutions and revenue growth for the SME Segment.
• To drive customer-led propositions for the SME Banking Segment by developing a pipeline of value adding customer solutions to include customer experience, products, and service offers.
• To ensure strong cross- selling of existing and new SME loan products to existing and new clients; and in this process, maintain effective liaison with all relevant business units in the Bank.
• Championing the delivery of consistent, seamless and trusted customer service to ensure customer retention and loyalty.
• Facilitate training programs to enhance product knowledge to the Retail Banking teams, branch staff and sales teams on SME Banking Products.
• Maintains a detailed and current understanding of the industry; (at SME Banking, current market structures; regulatory requirements and issues) to ensure that opportunities are realized and the risks mitigated.
• Ensuring timely submission of quality credit proposals in conformity with the Credit Policy guidelines and requirements whilst maintaining the quality of the SME portfolio within the stipulated NonPerforming Loans (NPL) and Portfolio at Risk (PAR) parameters.
• Ensure compliance to the Bank’s policies, procedures and regulatory requirements.
• Lead, motivate, and continuously develop a credible high performing SME team.
• To meet monthly objective of ₦250,000,000.00 i.e Two hundred and fifty Million naira loan disbursement per month.

Qualifications, Skills & Experience

• University Degree in a Business related field. An advanced degree will be an added advantage.
• Professional Product Development or Project Management Qualification.
• Microfinance experience preferred.
• Minimum of 8 years general banking experience with at least 5 years’ experience in SME Sector 3 years of which must have been in a leadership position.
• Must have hands on experience in Credit Analysis &; Administration, Sales, Relationship Management,
• Customer Service, commercial and product development functions of a commercial bank at managerial level.
• Demonstrated consistent high performance in role(s) held in the last three years.
• A thorough knowledge of Small Medium Enterprise (SME) Products, Retail Banking products and services, and extensive Banking Industry knowledge.
• Excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations.
• Strong leadership skills with demonstrated competencies in chioning high-performance management.
• Membership of a Marketing professional body will be desirable.
• A good understanding of risk, credit policies and procedures.
• Excellent planning, Organization, problem solving and analytical skills.

Application Closing Date
12th January, 2021.

How to Apply
Interested and qualified candidates should send their Application Letter and Resume to: [email protected] and cc [email protected] using the Job Title and Location as the subject of the email.

Job Title: Marketing & Brand Communication Manager

Location: Lagos

Main Responsibilities

• The Marketing & Brand Communication Manager is responsible for adapting Baobab brand strategy for the target market and is also responsible for building that awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.

Main Duties of the Position

• Development of branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term to a line with group branding standards.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department’s budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department’s staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Objectives – Performance Indicators:

• Effective communication of all Branding activities to the bank.
• Analyzing market trends and preparing forecasts
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Market storm.

Required Educational / Experience

• Bachelor’s Degree in Marketing, Business or a related field, marketing strategy
• With at least 4 – 5 years of experience in a related role.

Required Behavioral Skills:

• Strong communication skills
• Ability to Build Client Relationships,
• Excellent innovative skills
• Good Writing and Public Speaking Skill,
• Leadership and People Management Skill,
• Detail-Orientated
• Organisation and Multi-Tasking Skill.

Application Closing Date
12th January, 2021.

How to Apply
Interested and qualified candidates should send their Application Letter and Resume to: [email protected] and cc [email protected] using the Job Title as the subject of the email.