Toyota Withdraws From Olympic Sponsorship Amid Concerns Over Politics
Japanese automotive giant Toyota has announced it will be ending its premier sponsorship of the Olympics, with Chairman Akio Toyoda attributing the decision to the event’s “increasingly political” nature, which he believes has begun to overshadow the athletes. Toyota originally entered into a 10-year sponsorship agreement with the International Olympic Committee (IOC) in 2015. However, … Read more