Coca-Cola Loses $4 Billion In Market Value Because Of Ronaldo [Details]

Any gesture of Cristiano Ronaldo has a huge impact on a product’s brand value and apparently, his coke and water gesture in a press conference perhaps did not fail in that regard. On Monday, at the press conference before Portugal’s game against Hungary, Cristiano Ronaldo removed two bottles of Coca-Cola from his vicinity,  EKO HOT … Read more